Why Visual Content Works








Why visual content work better than textual content. Here are some know facts

Visual Content Works.

  1. 90% of information transmitted to the brain is visual and visuals are processed 60,000x faster in the brain than text
  2. 40% of people will respond better to visual information than plain text.

Visual Content drives Engagements

  1. 700 YouTube videos are shared on Twitter every minute.
  2. On Facebook, Video are shared 12x more and photos are liked 2x more than links and text post combined
  3. YouTube Mobile gets over 600 million views a day

Visual Content Drives Results

  1. Viewers are 85% more likely to purchase a product after watching a product video.
  2. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
  3. Pinterest drives sales directly from its website — of people with accounts, 21% have purchased an item after seeing it on Pinterest.

These are very good guidelines when creating content for your digital marketing campaigns for clients or your own business.