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TIPS TO CREATE AN EXCELLENT SOCIAL MEDIA POST

I was asked the other day, how do I create an engaging social media post. This got me thinking and thought I would share 5 tips that can help you with this.

  1. Good Content
  2. Visual Content
  3. Positivity
  4. Engagement
  5. Timing

1. Good Content

  • No one wants to read boring posts!
  • Find ways to compel your audience
  • Interesting excerpts or funny commentary makes article links more engaging

Tip: Before you post, ask yourself would this interest you if you were reading this and would it catch your eye. 

2. Visual Content.

  • Visuals are processed 60,000x faster than text
  • Images on social media get more engagement than links and text

Tip: Couple a great image with your text post and links to encourage engagement

3. Positivity

  • Positive content gets more likes and shares on Facebook than negative content. 
  • Positive content also gives a better impression of your brand or business.

Tip: Keep your posts upbeat and never complain or criticize another business online.

4. Engagement

  • Tweets that include the phrase ‘please retweet’ get 4 times more retweets
  • Facebook posts that mention ‘like or share’ are more likely to receive that action

Tip: Use calls-to-action to increase engagement, but don’t overuse them or your posts might seem ‘spammy’

5. Timing

  • Know when your audience is online on each network
  • Schedule your post for maximum reach

Tip: Make sure your posts are timely and current based on the latest industry-relevant news and events. 

If you take these tip into consideration when you post on social media you can increase your potential to reach your customers. If you are interested in finding out more about posting on social media. Have a look at social media training page on the website for more details.

If you would like any more information on any of the tips covered in this blog please contact me Email: alan@kompassmedia.ie