Tag Archives: Social Media Training

Social Media Training

SOCIAL MEDIA TRAINING

Grow Your Own Business with Social Media Training

Do you have a great product or service you provide and would like to reach a bigger audience on Social Media? Have you seen ads with professional graphics and you notice these ads on your newsfeeds at different times of the day and night and think to yourself they must never be off Social Media!?

You could increase sales and create striking professional graphics and free up your time to concentrate on other aspects of your business.

You do not need a Degree to master these tools, just the basic knowledge of how to use a computer and some imagination will get you started on the road to successful marketing campaigns online for your business.

We have seen a huge shift in businesses wanting to learn and manage their online activity which has become equal to Traditional Marketing over the past number of years.

Melanie Boylan from Stomp Social Media Training and Alan Hennessy from Kompass Media are running a Social Media training event to help you with this in The Grand Hotel in Wicklow on Thursday 20th October from 6pm-9pm. The topics we will be covering on the night are.

Melanie trains businesses in Social Media either in-house, in groups or 1-2-1 through prepared customised training. She has also managed numerous social media accounts and last year became an approved service supplier for Bord Iascaigh Mhara. Melanie also has trained clients in Content Creation and Event Promotion.

1. Introduction to Facebook Ads (Melanie Boylan. STOMP Social Media Training)

Learn how to create Facebook Ads, to reach the right people at the right time in the right place.

Melanie will be giving an introduction to Facebook Ads, she will be covering 

  • Where to find your ad manager, 

  • How to use Ad Manager 

  • Where to get obtain information about your target audience from your social platforms, 

  • How create client profile 

  • How to create your ads for Facebook.

Alan Hennessy is head of Digital at Kompass Media offering training and social media solutions for a number of Dublin restaurants, pubs, and retail businesses. He has also set up the Social Media Training Academy for SME’s & start-ups. Alan is an experienced Trainer, Mentor, Coach, and Consultant. He has worked in association with various government initiatives, providing advice and expertise to Start-ups, Entrepreneurs, New Business Ventures and Organisations helping them to launch their business with an online presence.

2. Social Media Tools for Business (Alan Hennessy Kompass Media)

Learn how to use the right Social Media Tools for Posting, Scheduling and creating professional graphics for your online campaigns.

Introduction to Hootsuite 

  • How to set up an account

  • How to add social media accounts

  • How to watch your content across a number of accounts in one place.

  • How to post and schedule from multiple accounts

Introduction to Professional Graphics Packages Canva and Adobe Spark

How to use Canva

  • How to set up a Canva Account

  • The range of graphic Options

  • How to create a graphic Image

  • How to edit and share your image

How to use Adobe Spark

  • How to create a professional Adobe style free graphic

  • How to add Text to your image 

  • Choose a Background image 

  • Change text shape and colour

If you would like to attend this event, please book your ticket early as there are a limited number of seats available. Click on the link here. Social Media Training

Grow Your Business Online – Social Media Training.

The Grand Hotel, Wicklow. Thursday 20th October 2016, Time: 6pm-9pm

Tickets available at www.kompassmedia.ie/tickets

If you require any further information contact us

Email alan@kompassmedia.ie or melanie@stomp.ie

Twitter: @Kompassmedia or @STOMPSMTraining

LinkedIn Groups

7 Tips for LinkedIn Groups

Companies and brands have seen the power of LinkedIn for building communities, sharing knowledge and learning  from each other. LinkedIn Groups can help achieve this with engagement, motivation and contribution. Now small and medium size businesses can utilise this forum to build relationships with customers, partners and prospects.

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We have put together 7 tips to help you interact when you join a group. 

  1. Join new groups that are relevant to your industry so you can share interesting content or learn from others.

  2. Start a discussion about something relevant to the group – get your name out there!

  3. Comment on discussions that others have started – people will start to realise you have something interesting to contribute.

  4. Add a “promotion” if you have a special event or upcoming class that you want to promote and share.

  5. Connect with people that you’ve interacted with in the group.

  6. Start a group so you can connect with like-minded people and be seen as a passionate expert in your field.

  7. Read the popular discussions in groups to learn what people in your field want to talk about.

For more information on groups and how to set up your own group and build your own community, contact us today.

Kompass Media provide courses on all Social Media training. View our website for more details. www.kompassmedia.ie/social-media-training

PERCEPTION OF SOCIAL MEDIA

What can we learn from Social Media? Over the past number of years, I have taken on the role as a social media strategist and in that time, I have learned a lot of new skills but the biggest learning curve for me is how people interact and their perceptions when it comes to social media.

We all understand that nobody likes things pushed down their throat, but yet companies continually try to do this when posting on social media. When I speak to clients for the first time, I always ask them what are they trying to achieve with social media.

Their answer is nearly always the same:

  1. Everyone is on social media and I need to be there.
  2. That is where my customers are.
  3. I want to sell online.
  4. I need to be on all platforms.

Some of these answers are right and some are so wrong. Before you start any online campaign you need to decide what objectives you want to achieve from all the work you are going to put into this.

  1. Do you want to build your community?
  2. Do you want to create awareness of your brand or product?
  3. Do you want to generate sales and conversions?
  4. Do you want to engage with your customers/clients?

The next piece of the puzzle is to understand where your customers hang out online. Are they on Facebook, Twitter, LinkedIn or YouTube? When are they online? What is the best time to get their attention? You should invest time creating a Buyer Persona of your customers, this will help you be more targeted in your campaign and more focused.

When you have figured this out you can then concentrate your time on one platform and when you have mastered that one expands your reach out to the other platforms to increase your brand or product awareness. Doing this will give you a better understanding of new potential clients you can gain.

Like in traditional marketing, in order for customers to buy from you, you first need to build up relationships with them. Start conversations, interact and answer questions, give some advice. This will demonstrate your knowledge in your chosen field. Use the 80/20 rule, 80% advice and 20% sales, if you stick to this rule, you can build strong relationships and engagement  which will increase likes, followers, members and subscribers.

To create awareness of your brand or product use simple steps to help people understand what you do or what your product is. A rule of thumb I always use is, would this post interest me if I was browsing? With this in mind, create your post that engages your audience. Each social media platform has a different tone of voice so remember this when you are creating content.

Some businesses are very good when it comes to adding a call to action (CTA). Remember a call to action does not have to be a freebie or a discount. It can be a number of different things. Every post you create should have some sort of CTA and I would advise you to mix it up. Try a few of these examples:

  1. Add a link to a landing page on your website that is relevant to your post.
  2. Download Ebook  or white paper.
  3. Share a link to a blog you wrote.
  4. Invite them to subscribe to your newsletter.
  5. Add a link to an event you will be exhibiting or speaking at.
  6. Give a Discount on one of your product or services.

differenceThis call to action should always direct back to a specific landing page on your website and people are nosey and will always have a look around, your website after they have found the reason for going to it in the first place.

A golden rule with websites is, if it is easy to navigate,  simple, clean and useful to the customer they will use it and return which increases your ranking on google and converts to enquiries or sales.

Kompass Media provide training on Social Media check here for more details 

If you would like to discuss any of the topics above please drop me an emailalan@kompassmedia.ie or give me a call Mobile: 086 845 9960

Social Media Training.

TIPS TO CREATE AN EXCELLENT SOCIAL MEDIA POST

I was asked the other day, how do I create an engaging social media post. This got me thinking and thought I would share 5 tips that can help you with this.

  1. Good Content
  2. Visual Content
  3. Positivity
  4. Engagement
  5. Timing

1. Good Content

  • No one wants to read boring posts!
  • Find ways to compel your audience
  • Interesting excerpts or funny commentary makes article links more engaging

Tip: Before you post, ask yourself would this interest you if you were reading this and would it catch your eye. 

2. Visual Content.

  • Visuals are processed 60,000x faster than text
  • Images on social media get more engagement than links and text

Tip: Couple a great image with your text post and links to encourage engagement

3. Positivity

  • Positive content gets more likes and shares on Facebook than negative content. 
  • Positive content also gives a better impression of your brand or business.

Tip: Keep your posts upbeat and never complain or criticize another business online.

4. Engagement

  • Tweets that include the phrase ‘please retweet’ get 4 times more retweets
  • Facebook posts that mention ‘like or share’ are more likely to receive that action

Tip: Use calls-to-action to increase engagement, but don’t overuse them or your posts might seem ‘spammy’

5. Timing

  • Know when your audience is online on each network
  • Schedule your post for maximum reach

Tip: Make sure your posts are timely and current based on the latest industry-relevant news and events. 

If you take these tip into consideration when you post on social media you can increase your potential to reach your customers. If you are interested in finding out more about posting on social media. Have a look at social media training page on the website for more details.

If you would like any more information on any of the tips covered in this blog please contact me Email: alan@kompassmedia.ie

LinkedIn Training

CREATE A KILLER LINKEDIN PROFILE

Creating a killer profile on LinkedIn can take time but it is well worth investing your time to do this. 

Why should you build a complete killer profile?

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

Let look at the reasons for doing this?

  1. Increase your visibility
  2. Showcase your talents
  3. Showcase your knowledge
  4. Be recommended by your colleagues 
  5. Connect with Influencers, partners and prospects.

Where do you start?  

FIRST SECTION.

HEADLINE.

This is the most important part of your profile, be creative and include key terms that make it easy for people to identify your industry and the role or roles you hold. 

NAME. Include your first, last and middle name (if applicable) 

LOCATION: Let people know your territory and country

INDUSTRY: Choose the industry you work in.

URL (Your LinkedIn Page). You can customize the LinkedIn Url to make it easy for people to find you. You can find this URL under your Photo (Example https://ie.linkedin.com/john-smith6632/9813) why not change it to read https://ie.linkedin.com/johnsmith 

PROFILE PHOTO: A picture can paint a hundred words, so make it count. Include a professional or semi-professional photo of yourself. Adding a strong photo to your profile can result in 14 times more profile view. 

SECOND SECTION.

This section should tell a story about you. It can be adapted to suit the user in order of preference by clicking on the double arrow in each section and moving it up or down. 

SUMMARY: Create a good summary to the success of your LinkedIn profile, as this is the most common section that people will view and make their decision to read on. Write a concise description of your values, present and future business ambitions. You can also add documents, photos, links, video, and presentations Keep this section positive and highlight your skills and accomplishments. 

EXPERIENCE: Be precise in your past experiences and current role(s) show details of what was involved within each role. Try to avoid using buzzwords, show versus tell about your skills and talents, for example instead of saying “excellent salesperson” show awards received or sale metric achieved. 

EDUCATION: Include information about degrees acquired and school attended. Including this information provides opportunity, to make connections with other alumni and also show competencies to others.  

CERTIFICATION: Showcase your certification that you have received. This also shows your commitment to completing courses or degrees you have done. 

SKILLS & ENDORSEMENTS: Add skills that demonstrate your professional roles, experience, and contributions. This attracts those who can validate your skills and give you recommendations based on your skillset. LinkedIn members that include skills in their profile on average receive 13 times more profile views.

PROJECTS: Include projects to validate skills and reinforce assertions made in your description. Add links to current projects to support credibility. It is very important to showcase these skills. 66% of companies will hire based on experiences. 

CONNECTIONS: Be strategic in making connections with coworkers, peers in your industry and present and past clients and customers. You can add up to 30,000 connection but you can only send out 3000 invitations. Please be realistic when inviting connections it is about quality nor quantity. 

GROUPS: Join groups to maximize LinkedIn networking potential and utilize the ability to contact others group members. 

If you require any further information about LinkedIn. We supply one to one or group training on this platform. See Link below

Here is the link: http://www.kompassmedia.ie/social-media-training/linkedin-training/

Email: alan@kompassmedia.ie