Online business today is all about connecting with your audience. This can be quite challanging for content managers. Here are a few tips to reach new customers and get your message out through successful content marketing tips.
Content Marketing is all about thought leadership through Blogs, Infographics, Podcast, Whitepapers, eBooks, Guides and Case Studies.
Break these down and they look like this.
55% of blogs on company sites result in 55% more visitors
97% of companies with blogs get 97% more inbound links than others
37% of marketers say blogs are the most valuable content types for marketing.
Word of mouth is a primary factor with up to 50% of buying decisions made from them. Interesting content is the third biggest reason people follow brands on social media. Six in ten Twitter or Facebook users are more likely to recommend a brand they follow.
Captivating content increases successful social media campagins. 67% of twitter users are more likely to buy from brands they follow and 63% of people are influenced on purchase decisions from blogs more than from magazines.
60% of customers rather like, getting to know a company from an article than from an add they have seen. 70% of consumers are more positive about a business after reading great content on their website.
Have a voice your customer can trust, add your personality to your content. Let them know that you are talking to them and not to the whole world.The key to content marketing is making it human, honest and authentic.
Remember you need to do the legwork before you achieve anything as Google reminds us. “Google only love you when everyone else loves you first”.
“Content is fire, social media is gasoline” (Jay Baer 2013)