LinkedIn Training


Creating a killer profile on LinkedIn can take time but it is well worth investing your time to do this. 

Why should you build a complete killer profile?

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

Let look at the reasons for doing this?

  1. Increase your visibility
  2. Showcase your talents
  3. Showcase your knowledge
  4. Be recommended by your colleagues 
  5. Connect with Influencers, partners and prospects.

Where do you start?  



This is the most important part of your profile, be creative and include key terms that make it easy for people to identify your industry and the role or roles you hold. 

NAME. Include your first, last and middle name (if applicable) 

LOCATION: Let people know your territory and country

INDUSTRY: Choose the industry you work in.

URL (Your LinkedIn Page). You can customize the LinkedIn Url to make it easy for people to find you. You can find this URL under your Photo (Example why not change it to read 

PROFILE PHOTO: A picture can paint a hundred words, so make it count. Include a professional or semi-professional photo of yourself. Adding a strong photo to your profile can result in 14 times more profile view. 


This section should tell a story about you. It can be adapted to suit the user in order of preference by clicking on the double arrow in each section and moving it up or down. 

SUMMARY: Create a good summary to the success of your LinkedIn profile, as this is the most common section that people will view and make their decision to read on. Write a concise description of your values, present and future business ambitions. You can also add documents, photos, links, video, and presentations Keep this section positive and highlight your skills and accomplishments. 

EXPERIENCE: Be precise in your past experiences and current role(s) show details of what was involved within each role. Try to avoid using buzzwords, show versus tell about your skills and talents, for example instead of saying “excellent salesperson” show awards received or sale metric achieved. 

EDUCATION: Include information about degrees acquired and school attended. Including this information provides opportunity, to make connections with other alumni and also show competencies to others.  

CERTIFICATION: Showcase your certification that you have received. This also shows your commitment to completing courses or degrees you have done. 

SKILLS & ENDORSEMENTS: Add skills that demonstrate your professional roles, experience, and contributions. This attracts those who can validate your skills and give you recommendations based on your skillset. LinkedIn members that include skills in their profile on average receive 13 times more profile views.

PROJECTS: Include projects to validate skills and reinforce assertions made in your description. Add links to current projects to support credibility. It is very important to showcase these skills. 66% of companies will hire based on experiences. 

CONNECTIONS: Be strategic in making connections with coworkers, peers in your industry and present and past clients and customers. You can add up to 30,000 connection but you can only send out 3000 invitations. Please be realistic when inviting connections it is about quality nor quantity. 

GROUPS: Join groups to maximize LinkedIn networking potential and utilize the ability to contact others group members. 

If you require any further information about LinkedIn. We supply one to one or group training on this platform. See Link below

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