Getting your business online today can be quite a big deal when you are starting out. There are so many things to consider.
- Where do I start?
- I don’t have a big budget for Marketing.
- I cannot afford a website right now.
- There are so many different Social Media channels.
- Which Social Media Networks should I use?
If you are asking yourself all of these questions, that is the first step.
When you decided to set up your business, you see an opening in the market for your product or service. You understood you could relieve a problem for someone. You went about setting up a business plan and researched your market. You believe in what you do and what you have to offer. You can add value to someone.
You need to take a step back and think them through. Try looking at your options first. Where am I going to gain the maximum exposure to my product or service? How much is it going to cost me?
Businesses sometimes don’t understand Social Media and think they have to have a presence on every network. That is not the case, think about it this way. If I was selling snow equipment, would I try to sell it to someone in a hot country? No, because they don’t need it! But I would try to find out where the biggest snowfalls are and target my sales there. The point I am trying to make is research where your audience spends their time online and focus on that platform first when you have mastered that area you will then see where else these customers are spending their time. You can only do this by talking to them and remember when you are using social media think of what it is. Very simply it is social, so you need to engage with people and build relationships. By building relationships, you can learn a lot about them. Try to understand their needs and ask yourself can your product or service relieve their problem.
Never try and sell on social media. Always take it off –line then you can speak to them in more detail about the product or service you provide or meet them for coffee if they are not located close to you. Make an appointment to do a skype call.
Always remember people don’t like anything pushed down their throat.Take into consideration if the roles were reversed how you would feel. Become interesting by offering advice and helpful hints, this way people will be more inclined to read and share your content with others. In this way, you can spread your message to new audiences and reach new customers. Remember there is no better publicity than word of mouth or referrals.
Let’s look at the points I have made.
- Choose the right network first.
- Concentrate your time and energy on one platform first.
- Engage and build relationships.
- Take your selling off-line.
- Become an influencer and share tips and helpful hints.
- This is the information we give to our clients and it does work.
If you would like more information on any of the points raised in this blog please feel free to contact me.
Talk to you soon. Alan
Please send me an email with the code KML2015 to firstname.lastname@example.org