Customers today are using the internet for shopping, social networking, entertainment and with this in mind. You can reach your target audience where they are spending their time.
SO WHAT IS DISPLAY ADVERTISING?
Display Advertising is the ability to showcase your brand, products and service through an array of different media channels. TV, Billboards, magazines , newspapers and over the past ten years on-line marketing has had a huge impact in growing leads and increasing revenue for companies.
In a recent study AMAS & MII found that Irish Marketers have up wieghted their budgets in online Marketing. Digital advertising is now the third largest category of advertising in Ireland behind press and TV. New research from PwC for IAB Ireland shows digital increasing trends – growth of 30% in 2013 in digital marketing spend valued of €132 million this is set to continue growing in 2014 at expediential rate.
Social media usage has increased among Irish marketers, with a majority maintaining a business presence across the top performing platforms. When asked why they used social media, establishing relationships with customers was the most popular reply (86%), followed by building brand awareness (82%) and listening and monitoring (62%).
Kompass Media can help you understand and develop an on-line strategy to achieve this goal.
Contact us today for a free consultation.
Tel: 01 2768591