Monthly Archives: February 2016

LinkedIn Groups

7 Tips for LinkedIn Groups

Companies and brands have seen the power of LinkedIn for building communities, sharing knowledge and learning  from each other. LinkedIn Groups can help achieve this with engagement, motivation and contribution. Now small and medium size businesses can utilise this forum to build relationships with customers, partners and prospects.

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We have put together 7 tips to help you interact when you join a group. 

  1. Join new groups that are relevant to your industry so you can share interesting content or learn from others.

  2. Start a discussion about something relevant to the group – get your name out there!

  3. Comment on discussions that others have started – people will start to realise you have something interesting to contribute.

  4. Add a “promotion” if you have a special event or upcoming class that you want to promote and share.

  5. Connect with people that you’ve interacted with in the group.

  6. Start a group so you can connect with like-minded people and be seen as a passionate expert in your field.

  7. Read the popular discussions in groups to learn what people in your field want to talk about.

For more information on groups and how to set up your own group and build your own community, contact us today.

Kompass Media provide courses on all Social Media training. View our website for more details. www.kompassmedia.ie/social-media-training

PERCEPTION OF SOCIAL MEDIA

What can we learn from Social Media? Over the past number of years, I have taken on the role as a social media strategist and in that time, I have learned a lot of new skills but the biggest learning curve for me is how people interact and their perceptions when it comes to social media.

We all understand that nobody likes things pushed down their throat, but yet companies continually try to do this when posting on social media. When I speak to clients for the first time, I always ask them what are they trying to achieve with social media.

Their answer is nearly always the same:

  1. Everyone is on social media and I need to be there.
  2. That is where my customers are.
  3. I want to sell online.
  4. I need to be on all platforms.

Some of these answers are right and some are so wrong. Before you start any online campaign you need to decide what objectives you want to achieve from all the work you are going to put into this.

  1. Do you want to build your community?
  2. Do you want to create awareness of your brand or product?
  3. Do you want to generate sales and conversions?
  4. Do you want to engage with your customers/clients?

The next piece of the puzzle is to understand where your customers hang out online. Are they on Facebook, Twitter, LinkedIn or YouTube? When are they online? What is the best time to get their attention? You should invest time creating a Buyer Persona of your customers, this will help you be more targeted in your campaign and more focused.

When you have figured this out you can then concentrate your time on one platform and when you have mastered that one expands your reach out to the other platforms to increase your brand or product awareness. Doing this will give you a better understanding of new potential clients you can gain.

Like in traditional marketing, in order for customers to buy from you, you first need to build up relationships with them. Start conversations, interact and answer questions, give some advice. This will demonstrate your knowledge in your chosen field. Use the 80/20 rule, 80% advice and 20% sales, if you stick to this rule, you can build strong relationships and engagement  which will increase likes, followers, members and subscribers.

To create awareness of your brand or product use simple steps to help people understand what you do or what your product is. A rule of thumb I always use is, would this post interest me if I was browsing? With this in mind, create your post that engages your audience. Each social media platform has a different tone of voice so remember this when you are creating content.

Some businesses are very good when it comes to adding a call to action (CTA). Remember a call to action does not have to be a freebie or a discount. It can be a number of different things. Every post you create should have some sort of CTA and I would advise you to mix it up. Try a few of these examples:

  1. Add a link to a landing page on your website that is relevant to your post.
  2. Download Ebook  or white paper.
  3. Share a link to a blog you wrote.
  4. Invite them to subscribe to your newsletter.
  5. Add a link to an event you will be exhibiting or speaking at.
  6. Give a Discount on one of your product or services.

differenceThis call to action should always direct back to a specific landing page on your website and people are nosey and will always have a look around, your website after they have found the reason for going to it in the first place.

A golden rule with websites is, if it is easy to navigate,  simple, clean and useful to the customer they will use it and return which increases your ranking on google and converts to enquiries or sales.

Kompass Media provide training on Social Media check here for more details 

If you would like to discuss any of the topics above please drop me an emailalan@kompassmedia.ie or give me a call Mobile: 086 845 9960

Social Media Training.

TIPS TO CREATE AN EXCELLENT SOCIAL MEDIA POST

I was asked the other day, how do I create an engaging social media post. This got me thinking and thought I would share 5 tips that can help you with this.

  1. Good Content
  2. Visual Content
  3. Positivity
  4. Engagement
  5. Timing

1. Good Content

  • No one wants to read boring posts!
  • Find ways to compel your audience
  • Interesting excerpts or funny commentary makes article links more engaging

Tip: Before you post, ask yourself would this interest you if you were reading this and would it catch your eye. 

2. Visual Content.

  • Visuals are processed 60,000x faster than text
  • Images on social media get more engagement than links and text

Tip: Couple a great image with your text post and links to encourage engagement

3. Positivity

  • Positive content gets more likes and shares on Facebook than negative content. 
  • Positive content also gives a better impression of your brand or business.

Tip: Keep your posts upbeat and never complain or criticize another business online.

4. Engagement

  • Tweets that include the phrase ‘please retweet’ get 4 times more retweets
  • Facebook posts that mention ‘like or share’ are more likely to receive that action

Tip: Use calls-to-action to increase engagement, but don’t overuse them or your posts might seem ‘spammy’

5. Timing

  • Know when your audience is online on each network
  • Schedule your post for maximum reach

Tip: Make sure your posts are timely and current based on the latest industry-relevant news and events. 

If you take these tip into consideration when you post on social media you can increase your potential to reach your customers. If you are interested in finding out more about posting on social media. Have a look at social media training page on the website for more details.

If you would like any more information on any of the tips covered in this blog please contact me Email: alan@kompassmedia.ie

LinkedIn Training

CREATE A KILLER LINKEDIN PROFILE

Creating a killer profile on LinkedIn can take time but it is well worth investing your time to do this. 

Why should you build a complete killer profile?

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

Let look at the reasons for doing this?

  1. Increase your visibility
  2. Showcase your talents
  3. Showcase your knowledge
  4. Be recommended by your colleagues 
  5. Connect with Influencers, partners and prospects.

Where do you start?  

FIRST SECTION.

HEADLINE.

This is the most important part of your profile, be creative and include key terms that make it easy for people to identify your industry and the role or roles you hold. 

NAME. Include your first, last and middle name (if applicable) 

LOCATION: Let people know your territory and country

INDUSTRY: Choose the industry you work in.

URL (Your LinkedIn Page). You can customize the LinkedIn Url to make it easy for people to find you. You can find this URL under your Photo (Example https://ie.linkedin.com/john-smith6632/9813) why not change it to read https://ie.linkedin.com/johnsmith 

PROFILE PHOTO: A picture can paint a hundred words, so make it count. Include a professional or semi-professional photo of yourself. Adding a strong photo to your profile can result in 14 times more profile view. 

SECOND SECTION.

This section should tell a story about you. It can be adapted to suit the user in order of preference by clicking on the double arrow in each section and moving it up or down. 

SUMMARY: Create a good summary to the success of your LinkedIn profile, as this is the most common section that people will view and make their decision to read on. Write a concise description of your values, present and future business ambitions. You can also add documents, photos, links, video, and presentations Keep this section positive and highlight your skills and accomplishments. 

EXPERIENCE: Be precise in your past experiences and current role(s) show details of what was involved within each role. Try to avoid using buzzwords, show versus tell about your skills and talents, for example instead of saying “excellent salesperson” show awards received or sale metric achieved. 

EDUCATION: Include information about degrees acquired and school attended. Including this information provides opportunity, to make connections with other alumni and also show competencies to others.  

CERTIFICATION: Showcase your certification that you have received. This also shows your commitment to completing courses or degrees you have done. 

SKILLS & ENDORSEMENTS: Add skills that demonstrate your professional roles, experience, and contributions. This attracts those who can validate your skills and give you recommendations based on your skillset. LinkedIn members that include skills in their profile on average receive 13 times more profile views.

PROJECTS: Include projects to validate skills and reinforce assertions made in your description. Add links to current projects to support credibility. It is very important to showcase these skills. 66% of companies will hire based on experiences. 

CONNECTIONS: Be strategic in making connections with coworkers, peers in your industry and present and past clients and customers. You can add up to 30,000 connection but you can only send out 3000 invitations. Please be realistic when inviting connections it is about quality nor quantity. 

GROUPS: Join groups to maximize LinkedIn networking potential and utilize the ability to contact others group members. 

If you require any further information about LinkedIn. We supply one to one or group training on this platform. See Link below

Here is the link: http://www.kompassmedia.ie/social-media-training/linkedin-training/

Email: alan@kompassmedia.ie

Get Your Business online

GET YOUR BUSINESS ONLINE TODAY

Getting your business online today can be quite a big deal when you are starting out. There are so many things to consider. 

  1. Where do I start?
  2. I don’t have a big budget for Marketing.
  3. I cannot afford a website right now.
  4. There are so many different Social Media channels.
  5. Which Social Media Networks should I use?

If you are asking yourself all of these questions, that is the first step.

When you decided to set up your business, you see an opening in the market for your product or service. You understood you could relieve a problem for someone. You went about setting up a business plan and researched your market. You believe in what you do and what you have to offer. You can add value to someone.

You need to take a step back and think them through. Try looking at your options first. Where am I going to gain the maximum exposure to my product or service? How much is it going to cost me?

Businesses sometimes don’t understand Social Media and think they have to have a presence on every network. That is not the case, think about it this way. If I was selling snow equipment, would I try to sell it to someone in a hot country? No, because they don’t need it! But I would try to find out where the biggest snowfalls are and target my sales there. The point I am trying to make is research where your audience spends their time online and focus on that platform first when you have mastered that area you will then see where else these customers are spending their time. You can only do this by talking to them and remember when you are using social media think of what it is. Very simply it is social, so you need to engage with people and build relationships. By building relationships, you can learn a lot about them. Try to understand their needs and ask yourself can your product or service relieve their problem.

Never try and sell on social media. Always take it off –line then you can speak to them in more detail about the product or service you provide or meet them for coffee if they are not located close to you. Make an appointment to do a skype call.

Always remember people don’t like anything pushed down their throat.Take into consideration if the roles were reversed how you would feel. Become interesting by offering advice and helpful hints, this way people will be more inclined to read and share your content with others. In this way, you can spread your message to new audiences and reach new customers. Remember there is no better publicity than word of mouth or referrals. 

Let’s look at the points I have made. 

  1. Choose the right network first.
  2. Concentrate your time and energy on one platform first.
  3. Engage and build relationships. 
  4. Take your selling off-line.
  5. Become an influencer and share tips and helpful hints.
  6. This is the information we give to our clients and it does work. 

If you would like more information on any of the points raised in this blog please feel free to contact me.

Talk to you soon. Alan

Please send me an email with the code KML2015 to alan@kompassmedia.ie