Why visual content work better than textual content. Here are some know facts
Visual Content Works.
- 90% of information transmitted to the brain is visual and visuals are processed 60,000x faster in the brain than text
- 40% of people will respond better to visual information than plain text.
Visual Content drives Engagements
- 700 YouTube videos are shared on Twitter every minute.
- On Facebook, Video are shared 12x more and photos are liked 2x more than links and text post combined
- YouTube Mobile gets over 600 million views a day
Visual Content Drives Results
- Viewers are 85% more likely to purchase a product after watching a product video.
- 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company
- Pinterest drives sales directly from its website — of people with accounts, 21% have purchased an item after seeing it on Pinterest.
These are very good guidelines when creating content for your digital marketing campaigns for clients or your own business.